augmentedreality

Adidas Augmeneted Reality collection-Hot

Augmented reality – a term for a live direct or indirect view of a physical real-world environment whose elements are merged (or augmented) by virtual computer generated imagery.  Five mens sneakers with a special code implanted in the tongue that does just so, the user goes to http://www.adidas.com/com (yes twice) click on keys to our hood, hold your sneaker up to the webcam  and your virtual world pops out right before your eyes.  Your sneaker is the game and the controller.  head on over to http://www.eastbay.com grab a pair or two and game on. -Vonte